Link-building is a common strategy used in SEO. Search engines use links from other websites to judge the importance of a website. The more links to your website, the more important it must be.

Link-building avenues are extensive, and take many man hours to establish all the content and connections. In fact, they can take several months to totally complete. This time and effort is important because it’s not auto-generated or instantly constructed, both of which send red flags to the search engines.